Manage Your Leads and Convert More to Sales

Posted by admin in Marketing on January 9, 2012

We are all working smarter these days and with all the techie tools out there, we should be accomplishing a lot in terms of generating leads. But with all these leads flying around from everywhere we might be struggling a bit to convert them into sales, whatever you deem a sale in your business.

So lets take a look at some ideas.

  1. Main Database: as you market on all your tools, have a contact collection form that sends all leads to one central database for follow up and management. That way you don’t loose any that are waiting to be manually input and saving you times. There are many choices for a database out there. Look for one that can help you integrate your business with your lead generation. Many businesses have industry specific contact management software, so find one that works for you.
  2. Customize: as you collect these contacts into your database, you want a customized follow up plan. You would not send the same follow up to a home seller as you would a home buyer, so be sure to customize to fit the category. Then set up a customized plan with specific steps that either remind you of what you need to do, or that in many cases will do the step for you automatically. When you have this automation in place and compare $40 a month for the software to $20 an hour for an good assistant, you will be asking where you can hire this tool for $40 a month.
  3. Types of Leads: you will also be collecting leads from specific locations: an open house, networking, email. So be able to track by those types so your customized message also refers back to where you met them. The lead will be impress you remembered meeting them somewhere and all you did was plug them into the right box.
  4. Rank Leads: as you follow up and find out their motivation have a way to rank and sort the hot leads from the not so hot leads so you can focus your attention on the ones that are going to convert right now and put the ones that need to simmer a bit into your automated follow up system. Read the rest of this entry »

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How to Become a LISTing Success

Posted by admin in Marketing on January 9, 2012

The most import factor in have a successful business is to keep adding you list of new prospects everyday (yes you read it correctly EVERY DAY). Networking is habit that has to be constant habit and become part of your daily routine., the art of connecting with your targeting audience is continues cycle.

Recently met a real estate agent who was distributing postcards my neighbourhood, took the time to approach him ask him about his business and gave him my card, and offered him a referral.

Above is a great example of adding a resource to my list and potential cross-marketing opportunity in the near future.

During my presentations I share the P-A-R strategy and emphasize its “Success Cycle” and you do it over and over again.Engaging the activity of continuous effort.

Present – Have a business card everywhere you go. You never know who you meet and who they may know

Attitude – Entering any situation with a positive attitude will enhance your ability to connect with prospective clients and grow your business relationship with them.

Respond – The ability to Ask and listen and have an engaging conversation will make it more of a memorable and easier when you follow-up.

We are in the 21st century and media had change and evolved with the times. No matter what day or year it is. It’s all about people connecting with people building successful relationships.

Finding you niche in that market will bring you clarity you need to be adding your list and closing sales. There are more resources available to the buyers and sellers which makes more challenging for the real estate agents provide the best price and service.

Social media has drastically changed how house are being viewed, sold and evaluated. Finding ways to make sure you clients understand the information your email or speaking to them about is crucial to build a successful sale.

Competition will never disappear; the opportunity is there to have an effective professional image and service where you understand your clients needs.

Carrying your business cards everywhere you are ready and able to networking anywhere which is clear advantage in these economic times where word-of-mouth marketing is and still remains the most powerful and effective referral source.

Living your day with mind-set that opportunity is everywhere will give you scope that you are prepared and ready to add to your list anytime and anywhere! Read the rest of this entry »

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